“Chain Reaction” - A Speculative Exhibition
Made with:
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe AfterEffects
Risograph Printing
The brief for this project was to create a brand and promotional campaign for a speculative MoMa exhibition centered around painting & sculpture . The identity and name we were provided is developed around the idea of a chain reaction, where one form transforms into the next through shifts in dimension, structure and artists.
I translated this through a system of print and digital deliverables that emphasize transformation through interaction. Folding, sequencing, and expansion are used as key strategies, allowing each piece to move between flat and spatial states, reflecting how perception changes as a viewer navigates between works.
I translated this through a system of print and digital deliverables that emphasize transformation through interaction. Folding, sequencing, and expansion are used as key strategies, allowing each piece to move between flat and spatial states, reflecting how perception changes as a viewer navigates between works.
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+ 1 (917)-324-1247 // Isabellagucci@hotmail.com